The Braintree Group name stems from an early Massachusetts community. The birthplace of John Adams, John Hancock, and other leaders. Braintree township asserted itself during the American Revolution with grit and passion for its values.
OUR VISION: Braintree Group aims to foster smart and sustainable community advancement and growth through the business sectors of education, multi-family housing, hospitality, and technology.
OUR MISSION: Braintree Group is a family of companies driven by creating positive impact.
The Braintree Group logo consists of two elements, the leaf logo mark, and the Braintree Group logotype. In most communications, these elements should be used together to solidify their relationship. Exception is made, for instance using the leaf logo mark alone as a favicon or brand mark.
Equal preference is given to using the in either horizontal or vertical format. Use the logo files as provided; do not create your own lockup of the leaf logo and logotype.
Leaf Logo Mark
Logotype
Minimum Size
150px wide x 35px high /
1.125˝ wide x .25˝ high
Logotype
Minimum Size
113px wide x 76px high /
.84˝ wide x .5625˝ high
Logo Horizontal – Black
The primary colors for the Braintree
Group brand includes a rich black,
light-gray and white. These
colors communicate an experienced—
serious visual language.
The secondary colors include a grey
color continuing to communicate a
experienced—trustworthy visual
language and a rich copper to
demonstrate an action oriented and
confident voice which should be used
for call-to-actions
HEX #000000
R0 G0 B0
C75 M68 Y67 K90
HEX #cccccc
R204 G204 B204
C19 M15 Y16 K0
HEX #ffffff
R43 G61 B152
C0 M0 Y0 K0
HEX #8795a4
R135 G149 B164
C50 M35 Y27 K1
HEX #C66123
R198 G97 B35
C17 M72 Y100 K5
Futura BT serves as the primary typeface for the Braintree Group brand. It is reserved for the logotype and hero type applications such as headlines. The clean, modern style of Futura BT aligns with our clear and trustworthy brand voice.
Open Sans acts as the secondary typeface for the brand. As a free Google font, it is more accessible than Futura BT and is available in a wide range of weights. Open Sans has a lighter feel than Futura BT, while continuing to be highly legible.
Use Open Sans to do the heavy lifting in
brand communications. Use it generously in subtitles, body copy, titles or callouts, numerals, and symbols.
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ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
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±234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
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±234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
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Alternative Marketing Titles – Futura BT Bold
Braintree Group has grown from its early roots as a social venture into a family of companies all driven by creating positive impact. The goal of each of Braintree Group’s brands and investments is community betterment through a focus on the business sectors of education, multi-family housing, hospitality, and technology.
