Logo Usage  |   Color Palette   |   Typography   |  Photography    |   Stationary Usage    |   Logo Files

Brand

Guidelines

Hello, welcome to Braintree Group

The Braintree Group name stems from an early Massachusetts community. The birthplace of John Adams, John Hancock, and other leaders. Braintree township asserted itself during the American Revolution with grit and passion for its values.

OUR VISION: Braintree Group aims to foster smart and sustainable community advancement and growth through the business sectors of education, multi-family housing, hospitality, and technology.

OUR MISSION: Braintree Group is a family of companies driven by creating positive impact.

Logo Vertical
Vertical Configuration
Leaf Logo Mark

Logotype

Braintree Group Logo

Minimum Size

113px wide x 76px high /

.84˝ wide x .5625˝ high

Logo With Tagline
The Braintree Group tagline “smart · sustainable · growth ” conveys we are masters of our trait. You don’t have to use the tagline with the logo, but when you do, it should be part of the provided logo lockup. If you have to absolutely want to use it apart from the logo, please run it by our marketing team. At time, there maybe exceptions to the rule if executed well.
Horizontal Configuration
Vertical Configuration
Second Tagline
A FAMILY OF COMPANIES
BRAINTREE GROUP | smart • sustainable • growth | A FAMILY OF COMPANIES
Logo Color Variations
Always use the black outlined Braintree Group logo when available. Use the black leaf logo mark on lighter backgrounds, and the white leaf logo mark on darker backgrounds.
Braintree Group Logo
Braintree Group Logo
Logo Vertical – Black

Logo Horizontal – Black

Logo Vertical – White
Logo Horizontal – White
Logo Color Variations
Always use the black outlined Braintree Group logo when available. Use the black leaf logo mark on lighter backgrounds, and the white leaf logo mark on darker backgrounds.
Braintree Group Logo
Logo Vertical – Black
Braintree Group Logo
Logo Vertical – Black
Logo Vertical – White
Logo Horizontal – White
Logo Clear Space
Surround the logo with clear space that measures at least the width of the center leaf. The logo needs its personal space between the layout edges and other layout elements.
Color Palette

The primary colors for the Braintree
Group brand includes a rich black,
light-gray and white. These
colors communicate an experienced—
serious visual language.

The secondary colors include a grey
color continuing to communicate a
experienced—trustworthy visual
language and a rich copper to
demonstrate an action oriented and
confident voice which should be used
for call-to-actions

Primary colors

HEX #000000
R0 G0 B0
C75 M68 Y67 K90

HEX #cccccc
R204 G204 B204
C19 M15 Y16 K0

HEX #ffffff
R43 G61 B152
C0 M0 Y0 K0

Secondary colors

HEX #8795a4
R135 G149 B164
C50 M35 Y27 K1

HEX #C66123
R198 G97 B35
C17 M72 Y100 K5

Typography

Futura BT serves as the primary typeface for the Braintree Group brand. It is reserved for the logotype and hero type applications such as headlines. The clean, modern style of Futura BT aligns with our clear and trustworthy brand voice.

Primary Typeface – Futura BT
Secondary Typeface

Open Sans acts as the secondary typeface for the brand. As a free Google font, it is more accessible than Futura BT and is available in a wide range of weights. Open Sans has a lighter feel than Futura BT, while continuing to be highly legible.

Use Open Sans to do the heavy lifting in
brand communications. Use it generously in subtitles, body copy, titles or callouts, numerals, and symbols.

Secondary Typeface – Open Sans

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
@$¤¥%©®=ñ{¢}\¡
±234567890

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
@$¤¥%©®=ñ{¢}\¡
±234567890

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
@$¤¥%©®=ñ{¢}\¡
±234567890

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopq
rstuvwxyz—!?»&*()
@$¤¥%©®=ñ{¢}\¡
±234567890

Typography Hierarchy

Alternative Marketing Titles – Futura BT Bold

Marketing Titles – Futura BT Medium
Subtitles – Open Sans Light
A Family of Companies
Body Copy – Open Sans Light

Braintree Group has grown from its early roots as a social venture into a family of companies all driven by creating positive impact. The goal of each of Braintree Group’s brands and investments is community betterment through a focus on the business sectors of education, multi-family housing, hospitality, and technology.

Body Titles – Futura BT Medium/Open Sans Semibold or Regular
Numerics
Symbols
Photography
Photography used by the brand is professional and clearly represents the quality work of Braintree Group. Images are natural and not overly stylized. Generous lighting and angled shots invite the viewer into the scene. Whenever possible, people should not be present in photography. Images could be in full-color or black and white. Images should show path, direction and focus.
Business Card
Letterhead
Envelopes
Vertical Logo Files
Here you will find the download button which contains the folllowing: 1 black vertical logo and 1 white vertical logo. There are two file types (PNG and EPS) in the folder. Please remember to refer to the guides above for proper use of the logo.
Braintree Group Logo
Horizontal Logo Files
Here you will find the download button which contains the folllowing: 1 black horizontal logo and 1 white horizontal logo. There are two file types (PNG and EPS) in the folder. Please remember to refer to the guides above for proper use of the logo.
Braintree Group Logo